As a former foundation professional, I have always enjoyed perusing organizations’ impact studies. I know, I know; nerd alert … I love data! Needless to say, when we had the opportunity to conduct our first external evaluation in 2011, I was a bit giddy. What came out of that process was fantastic: a clearly stated vision of Moishe House’s intended impact, data confirming effectiveness of the model, and most importantly, findings that enabled us to better understand our actual audience, their needs and the opportunities to maximize the program’s impact on them.