A former CEO of Harley-Davidson once argued that the company didn’t just sell motorcycles. “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” The value of products and experiences is reflected in the emotional response of the consumer – how does it make you feel? What does this mean for young adult Jewish programming? It suggests that it doesn’t really matter what happens at your Chanukah party. What’s more important is how we make community members feel by attending our programs.
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